A young family sitting together on a blanket in a sunlit park, laughing with their two small children
Concierge Family Care

Exceptional care, devoted to your family.

The art of care, exclusively yours.

A mother and father holding their sleeping newborn close, smiling tenderly together
I learned devotion before I learned medicine. It was never spoken, only shown, in a thousand ordinary acts of love. I have been practicing it ever since.
Dr. Emaan Chaudhry
Founder
Our Story

Before anything else, this is a story about care. Care is the foundation of every family, yet too often the people who give the most receive the least in return. As a physician, I saw this every day: mothers carrying entire households through pregnancy and recovery, expected to do it all and rarely supported the way they deserved.

Motherhood was never meant to be a solitary experience. For generations, mothers were surrounded by a village that helped carry the load. Over time, that village faded, and families were left to navigate life's most important transitions with far less support than they needed. I created this practice to help rebuild it. The care I provide extends beyond medicine alone, supporting mothers through pregnancy, postpartum recovery, and everyday life in a way that is personal, attentive, and deeply human. Because when a mother is cared for, everything around her grows stronger. Families thrive, children flourish, and her wellbeing ripples far beyond herself.

This work begins with my parents, Yasmin and Tariq Chaudhry. Through their marriage, I witnessed a love grounded in service and generosity. My father always placed the care of mothers above all else, teaching me that caring for someone is not a single act of kindness but a daily commitment, a choice made over and over again.

To care for mothers, so they never have to do it alone.

In loving memory of Tariq Chaudhry.

Peri & Postpartum Care

For mothers, the first months matter most.

A devoted maternal program for the fourth trimester and the tender months that follow, offered across three levels of care. Each is built around the same belief, that when a mother is cared for, the whole family flourishes.

Summer Enrollment · Limited Offer
An expectant couple resting together at home, his hand resting gently on her belly
Tier I

The Essential

Devoted daily support through your first weeks at home.

$4,500$3,999/ month
Introductory Rate · Save $501 / mo
  • Four hours of dedicated care each day, five days a week
  • An initial registered-nurse visit
  • Primary-care coordination with Primary Care of New Brunswick for follow-up care
  • A mindset and wellbeing check-in with Dr. Emaan Chaudhry
  • A monthly deep cleaning to keep your home serene and restful
Begin the Conversation
Tier II · Most Chosen

The Signature

Comprehensive care for body, home, and spirit.

$8,500$7,599/ month
Introductory Rate · Save $901 / mo
  • Four hours of dedicated care each day, six days a week
  • A monthly registered-nurse visit
  • Primary-care coordination with Primary Care of New Brunswick for follow-up care
  • A mindset and wellbeing check-in with Dr. Emaan Chaudhry
  • A monthly deep cleaning to keep your home serene and restful
  • Pelvic-floor physical therapy
  • Your choice of one signature service: nail technician, massage therapist, or esthetician
  • A professional photoshoot to remember the season
  • A private chef for an in-home cooking class or a date night at home
Begin the Conversation
Tier III

The Privé Reserve

A fully bespoke program, shaped entirely around your family.

By private arrangement
Summer Enrollment · Complimentary onboarding
  • A build-your-own program, tailored to your family
  • Round-the-clock, 24/7 coverage
  • White-glove event and hosting support
  • Couples and family therapy
  • Unlimited signature add-ons: spa services, date-night coordination, private chef, sleep-training nurse, and at-home personal training
Begin the Conversation

Summer rates are available to new families who begin a maternal program by August 31, billed monthly. Each program is a starting point — final hours, services, and signature add-ons are tailored to your family during a private, no-obligation consultation.

Care That Goes Beyond the Home

Continuity from the home to the clinic.

While we provide non-medical services, we believe families deserve support that feels complete. Through our collaboration with Primary Care of New Brunswick, a physician-led practice in New Brunswick, New Jersey, we coordinate primary care appointments, share care concerns with your consent, and maintain continuity between the home and the clinic, so your family experiences one connected circle of care.

Medical services are provided by licensed clinicians through an independent medical practice.

An OB-GYN physician in warm conversation with an expectant couple during a prenatal visit

Primary Care of New Brunswick
90 Paterson Street · New Brunswick, NJ

The Little Luxuries

Curated add-on services, brought to the door.

A trusted network of independent, vetted professionals, coordinated by our care team. Included where noted, or added to any maternal package during your consultation.

Sleep Training Nurse

Overnight and daytime guidance to establish healthy sleep for baby, and real rest for parents.

Private Chef

Meals prepared to your dietary preferences, in your own kitchen.

Massage Therapy

Licensed masseuses for relaxation and therapeutic bodywork at home.

Personal Training

In-home strength, mobility, and postpartum-safe fitness sessions.

Mobile Nail Care

Gentle manicures, pedicures, and hand treatments at home.

Physical Therapy

Licensed PT for recovery, mobility, and pain management.

Therapy & Counseling

Confidential mental-health and emotional support with licensed professionals.

In-Home Esthetician

Facials, skincare rituals, and radiance treatments.

Hairstyling & Barbering

Professional cuts, blowouts, and styling from vetted mobile stylists.

Personal Shopping

Wardrobe, grocery, and gift sourcing handled with discretion.

Transportation

Chauffeur-driven transport for appointments, outings, and errands.

Pet Care

Walking, grooming coordination, and companionship for beloved pets.

Don't see what you need? If it brings comfort, dignity, or delight, we will find a way.

Clinical services (registered-nurse visits, primary care, and physical therapy) are coordinated through an independent, licensed medical practice.

A woman writing notes while planning her personalized care
The People Behind the Practice
Dr. Emaan Chaudhry, Founder

Dr. Emaan Chaudhry

Founder

I am Dr. Emaan Chaudhry, founder of Primary Concierge Care. My training is in psychiatry, so I notice what often goes unspoken: the exhaustion behind the smile, the worry a mother does not want to name. I have always believed that women hold more potential than the world makes room for, and never more so than in early motherhood. My hope for every family we serve is simple. That she is cared for well enough to feel like herself again, and then to become more than she was.

Shireen Naqvi, RN, Director of Nursing

Shireen Naqvi, RN

Director of Nursing

I'm Shireen, a Registered Nurse and mother of three. I know firsthand that motherhood is the hardest job there is and one no woman should have to navigate alone. My background is in emergency medicine, where I spent years showing up for people in their most vulnerable moments, bringing calm and clinical expertise to chaos. Now, as the nursing director of Primary Concierge Care, I channel that same experience into supporting new mothers through the postpartum period, bringing skilled, compassionate care directly into their homes. I'm passionate about giving every woman the support, guidance, and reassurance she deserves during the fourth trimester because no mother should do this alone.

Join Our Team

We are selective because
our clients deserve the very best.

We seek caregivers who are compassionate, dependable, and devoted to dignified care in the home. If you share our values and take pride in your work, we'd love to hear from you.

Apply by Email

When applying by email, please attach your completed application form and your CV, and include your contact number.

Download the Application Form
The Journal

Reflections on the family unit.

A quiet space for thoughts on family, care, and the ties that hold us together.

Coming Soon
One hand gently offering a white flower to another reaching hand
We're Here, Attentively

Let us begin a conversation.

Every relationship starts with a private, no-obligation conversation. Share what's on your mind and our care team will reach out within one business day.

By Email
All correspondence is held in the strictest confidence.
Our Office
90 Paterson Street, New Brunswick, NJ 08901
Visits by appointment only.
Hours
Monday – Friday · 8:00 AM – 8:00 PM
Saturday – Sunday · By appointment
Members enjoy 24/7 care-team access year-round.

Request a consultation

Tell us a little about who you're seeking care for, and we'll be in touch.

Thank you.

Your note is on its way to our care team. We'll reach out within one business day.